In October 2018, my friend Jackie and I contemplated the inconveniences of selling gently used clothing, bags, and shoes on eBay, Poshmark, or Facebook pages. Each item would have to be individually listed and managed. The solution was a bi-annual pop-up shop in which we gather other friends experiencing the same problems and sell our items at a common venue. Our audience is largely on Instagram, so we chose this as our advertising platform and leveraged our social circles.
Below are the promotional material I designed that helped us draw in about 60 attendees and generate over $1000 in sales.
The designs were intended to evoke the warmth of the holidays with the greens and a slight touch of holiday sparkle with the golds and yellows. The various ovals represent deconstructed mistletoe leaves, another subtle allusion to the holidays.